kindby is Austria’s first online store, where you can rent ethical and high quality baby clothing and accessories. With kindby, PRIME MOVERS brings the best case practice for textiles in e-commerce from a circular economy perspective to Austria. 

We are saving 93% of related CO2 emissions per year, largely thanks to our reuse model but also the materials we use. There are three ways to tackle textile waste: One is reusing, which is our core business. Second is recycling. We only use fully recyclable clothing, and make all steps necessary to not incinerate our products. The third way is perhaps the most difficult: educating people to reduce unsustainable consumption, which is why the portion of the profits made from kindby will be re-invested into our education program Mission Liftoff. 

You can find out more at www.kindby.com